I wanted to hook the viewers of my product immediately through the very start of my opening. The opening or RUN consists of a selection of quick, short take snapshots of what is supposed to be evidence from a crime scene. The snapshots give a very strong sense of danger and violence with pictures of warning signs and weapons. these shots are very dark and mysterious and the black and white effect makes it appear darker and improvises that its in the another tense. Pictures of flowers and old books are quickly shown on screen combined with knives and other weapons. this immediately takes the film straight into the horror genre letting the audience know and warning them that this will be a thrilling and scary film. The mysterious and unexplained photos build a huge amount of suspense because the audience is left wondering what's going to happen next because they don't really know what is going on. I think this opening will hook the audience immediately wanting them to find out what that really was all about.(examples of some of the opening snapshots.)
The shot introducing the forest with the dates and location on the screen. Epping forest,2017 implies whatever is about to happen in the film where recent events. Its interesting especially for a British audience because it shows them that its set in Epping forest which is a location that a British audience would know about. People living around London may even be familiar with it. Epping forest is also known for its gang activity in the 90s and has commonly shown up in British crime and gang films. This automatically creates a feeling of danger and mystery for the audience to get them hooked. The shot is filmed from a slow moving, raised vehicle, this makes it very effective as an introducing shot and it looks very industry standard. This shot is then followed by establishing shots and close ups inside the forest to further build this negative, mysterious vibe.
RUN is packed full of suspense, this is mainly due to the plot but also because of the music and sound I used. I carefully chose these sound tracks to exaggerate the build up of tension and it worked extremely well. I was surprised to see how much of an impact the sound makes in a horror film, it makes it so much scarier and changes the way you feel. without the correct sound the match the visuals I believe RUN would be nowhere near as effective at drawing in the viewer to the film and giving them the unease feeling the film is meant to give them. The killer is not seen very often and his face mask is not seen until the very end of the opening where Amy is murdered, the killer is only seen from a distance walking into the house. Not being able to properly see him makes it more thrilling and mysterious, this again adds to the suspense and makes the audience want to continue watching to find out what he looks like and to find out what he's going to do. Throughout the opening the audience doesn't know exactly what's happening therefore they will want to carry on watching so they can find out, throughout the film things start to make sense. No dialog during the opening sequence means the viewer has to concentrate on the film and try and figure out what's happening for themselves. I strongly believe that the more suspense the more thrilling the horror will be and the more exiting and effective it will be for the audience. This has been backed up by my survey results, people want suspense and thrills in horror films. The main character in the opening (Amy) is in the same age group as the target audience and her character is most likely similar to the actual audience as well. The rest of the film will also include characters in the same age group as the target audience. I think this is great because it means the audience can relate to them and have a better understanding of how they feel.
My key objective for the title was to grab the viewers attention. this was pursued by choosing the right typography, I love this font because its such a good representative of the film and the white on black background makes a brilliant contrast that jumps right out at you in a freighting way. I added Blood splatters over the top of the title to improvise the murder and to follow the classic horror conventions. I decided to put the title at the end of the films opening rather then right at the start because it creates the feeling that it hasn't even started yet making the viewer exited to watch on further.
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